Consumers are urging food manufacturers to include clear carbon labelling on their food products, a survey has revealed.
The study by Newcastle Business School found that 72 per cent of consumers believe labelling will help them to think green and reduce their own carbon footprints.
Commenting on the figures, Tom MacMillan, executive director of the Food Ethic Council, said the statistics reinforce previous research suggesting that as people become consumer conscious they want greener and also more sustainable products.
He also believed general environmental labelling, including details of carbon, wildlife and source of origin, would be useful for consumers, but admitted that it would be "tricky" to include such detailed information on packaging.
The research comes just days after the government announced its 2030 Food Plan, a 20-year strategy aiming to boost the food manufacturing industry within the UK.
As part of the strategy, a supermarket ombudsman will also be set up regulate pricing and competition within the food industry, following concerns that smaller food processing firms are being pushed out of the market.
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