Packaged foods rolling off the conveyors should be smaller, less salty and less fatty.
That is the recommendation of the Food Standards Agency (FSA) who today set out stringent plans for the food industry in order to tackle obesity and promote healthy eating.
The FSA has called on manufacturers to reduce the levels of saturated fat in products such as cake, biscuits, sweets and readymade meals.
In an apparent bid to reverse the supersize food culture, it also urged the food industry to make reduced sized single portions more widely available, particularly for those most popular meals.
Unveiling the proposals, Dr Clair Baynton, head of nutrition at the FSA, said she appreciated the work of the industry and insisted the changes would make it easier for the customer to implement a healthy diet.
"Food businesses regularly review their ingredients and processes, as well as portion sizes," she said.
"The aim of these recommendations is to encourage them to consider how they can play their part in improving public health by reducing saturated fat intakes, which are a factor in heart disease, and helping consumers to maintain a healthy weight."
Conveyors – screw conveyors – chain conveyors – belt conveyorsEmma Green