The conservatives have vowed to extend an olive branch to brewers if they are to come to power in the upcoming General Election.
Speaking at Fuller’s brewery in Chiswick, London, party leader David Cameron pledged to ban below-cost booze in supermarkets in a bid to create a more competitive market for independent traders.
Addressing employees at what is London’s last remaining traditional family-run brewery, he said: "Really deep discounting is encouraging irresponsible behaviour and we need to stop it.
"Then it will be easier to make sure we have a thriving pub trade."
The move would provide a welcome boost to the brewing industry and could see a ramp up of production.
Increasing brewing capacity may also have a positive influence on wider industry, benefiting suppliers of milling machinery such as conveyors.
Mr Cameron also claimed that the move would act as a helping hand to the hundreds of British pubs facing closure.
The Tories are currently nine points ahead of Labour in the latest election poll forecasts by Harris Interactive and Metro.
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