Introducing a new minimum pricing system on the sale of alcohol could be of benefit to independent breweries.

According to Dr Rachel Seabrook, research manager for the Institute of Alcohol Studies, a minimum pricing system could actually be more effective than the government’s proposals to ban below-cost alcohol.

Dr Seabrook states that while the coalition government’s policy would require sellers to disclose to the consumer the amount they paid for the product, many of which would no doubt be reluctant to do, instigating a minimum tariff on alcoholic drinks would eliminate that requirement.

Breweries will no doubt be keen to see discounted alcohol barred from sale in supermarkets, which have notoriously undercut them with reduced cost alternatives.

It is hoped that either a minimum pricing policy or a ban in below-cost sales will give breweries the opportunity to attract custom on a more equal footing.

According to a recent article in the Daily Mail, there are now more than 700 breweries competing for business in the UK, the highest figure since the Second World War.

Typical Guttridge machinery used by firms specialising in malting and brewing includes; conveyorsscrew conveyorschain conveyorsbelt conveyorsADNFCR-2798-ID-19795991-ADNFCR

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