The changing image of ale could be good news for the brewing industry as more women and young people purchase the drink.
The Independent website has reported unreleased statistics from Campaign for Real Ale (Camra) which reveals that 32 per cent of female respondents tasted the drink this year compared to just 16 per cent in 2008.
Furthermore, the number of 25 to 34 year-olds who have tried real ale has also increased from 28 per cent to 50 per cent in the same period.
Glyn Roberts, 36, manager of The Rake pub in London, claimed the evolving image of ale has helped boost sales.
He told the news provider: “Real ale is becoming cool almost. There’s more variety in the market and there are a lot of new funky microbreweries around that people are more willing to try.”
Increased sales could lead to a boost in production and demand for industry-related machinery.
A number of initiatives have attracted younger drinkers such as re-designed brands and the introduction of smaller measures to allow consumers to sample a particular ale.
Typical Guttridge equipment used in the brewing industry includes; elevators – bucket elevators – valves
