Mayor of London Boris Johnson claims the capital can save £320 million in the next four years through adopting better waste management techniques.
Data from the mayor's office shows that residents in London saved £30 million last year through use of recycling programmes and a reduction in the use of landfill space.
This money has been diverted back into community projects, and so now Mr Johnson and the borough councils of London have now launched a new project to try and increase the savings.
A major advertising campaign will seek to remind Londoners of how much their waste costs them financially.
"Recycling our waste material makes sound economic as well as environmental sense and I am sure a lot of us just don't know what we can and can't recycle, making this campaign vital," said Mr Johnson.
This follows news that Nottinghamshire County Council is pushing a stronger recycling programme this year, as it says it is "rapidly running out of space" at landfill sites in the region.
Typical Guttridge equipment used in the waste management industry includes:
Conveyors – screw conveyors – chain conveyors – belt conveyors
